Word: wondering
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Dates: during 1970-1979
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Feminism had the tendency to dismay some women who had just sent their last child off to college. They are ridiculed by their more liberated friends who wonder why they aren't "out working." This is not to say that plenty of former "housewives" haven't averted their husbands' dinner calls and sought out more appealing lifestyles. The damage incurred on the other end has been serious, however--the fault of overzealous and self-righteous types who want everyone to conform...
...wandering by a little apartment on Berlin's Thierschastrasse during the early 1930s might have heard a tune to warm his heart. Inside, in the apartment of Adolf Hitler, Ernst Hanfstaengl would sit at the piano and hammer out the melody of "Harvardiana." But the passer-by might wonder at the lyrics; To honor der Fuehrer, Hanfy had changed the words a bit. Instead of the traditional repeating "Harvard" chorus, Hanfstaengl would bellow out "Sieg Heil" again and again...
...cosmetics makers, who know only too well that any appeal to women who are "mature" or "experienced" (or whatever other euphemism might be dreamed up for older women) would be the kiss of death. One response that Bergerac has made is to retarget Revlon's lowest-priced line, Natural Wonder, once aimed specifically at teenagers, to reach women aged 18 to 34?not by changing the products but by picturing slightly older females in the ads. Just over half of all American women now have jobs vs. less than a third in 1968, and that is a boon...
Some analysts and even company insiders wonder whether Revlon can maintain creativity in an atmosphere of tight control. Bergerac insists that it can. To him, creativity is not a matter of sitting around waiting for inspiration to strike, but of striving against deadlines to design products, packages and ads for carefully targeted markets...
...heroines came late to the pages of the comics. Once there, they traced a colorful road, from Mamma of The Katzenjammer Kids, which debuted in 1897, to the flappers of the '20s and spunky private detectives, aviatrixes and reporters of the '30s who prefigured Superheroines Wonder Woman, Supergirl and, later, Doonesbury's Joanie Caucus. Women in the Comics (Chelsea House; 229 pages; $15) follows them all and includes parallel histories of women in the real world. Author Maurice Horn is a bit too inclusive: Playboy's Little Annie Fanny and bizarre S-M panels from Europe...