Word: wonderlands
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...rings and baseball cards buried among the flakes or offered on the label. This week. Cereal Giant General Mills moves to serve a better after-breakfast bonus. On 45 million boxes of nine "Big G" cereals. General Mills will offer juvenile crunchers a serious, 48-page "Nature's Wonderland Stamp Album." For one boxtop and 30?, a kid can be the first in his neighborhood to study 45 species of wildlife with the aid of fact-crammed texts and sets of six-color stamps to be pasted into the album...
...Nature's Wonderland" is the creation of General Mills' cereal-marketing manager, Cyril Plattes, 45. A passionate woodsman who keeps a canoe stashed handy to his Minneapolis home for quick response to the call of the wild, Plattes dreamed of such a book all the time he was stuffing model cars and magic tricks into cereal boxes. "If we're going to give the kids something," says he, "let's give them something to help them rather than, the usual old blah." Forsaking blah. Plat tes commissioned Dr. Walter J. Breckenridge, director of Minnesota...
Pari-mutuel dog racing at Wonderland Park in Revere through September...
Boston Red Sox are on the road until August 3. The Sox will at Fenway Park from Friday night, August 3 through Sunday, 12 against Washington, Los Angeles, Cleveland, and Baltimore. -mutuel dog racing at Wonderland Park in Revere through member...
...Wonderland Economics. The general slowdown is making for some unfamiliar strains in the payments balances of many countries. Europe's huge hoard of gold and dollar reserves is dropping. West Germany recently moved from a fat surplus to a small deficit in international payments, and the surpluses of Belgium and Switzerland are declining. And in a time when everyone talks of expanding markets, Japan has clamped on import controls and Canada has raised many of its tariffs from 5% to 15% in an attempt to bolster its sagging dollar. It seemed that almost all countries were attempting to improve...