Word: wonka
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Dates: during 2000-2009
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Geoffrey may seem like an extravagant, larky enterprise dreamed up by Willy Wonka, but Toys "R" Us badly needs it to work if the firm is to break out of its deep slump. Wal-Mart and other big discount chains like Target have eroded the company's sales in recent years, and now it looks as if Wal-Mart is circling for the kill, escalating a price war that may eat up whatever profit margin Toys "R" Us has left. Despite rising consumer confidence and blistering U.S. economic growth of 8.2% in the third quarter, analysts expect sales at Toys...
FILM | Willy Wonka and the Chocolate Factory
Nestle does an especially good job of marketing to kids, particularly those from 8 to 12--the so-called tween group. Tweens enjoy such venerable tongue busters as SweeTarts and Laffy Taffy as well as such newer offerings as the Wonka candy line or the souped-up SweeTarts Shockers. The Shockers are ultrasour SweeTarts in a chewy fruit base that may be unpalatable to parents but are catnip to their kids. Young consumers also like it if candies have what manufacturers call play value. SweeTarts Gummy Bugs offer all the flavor punch of ordinary SweeTarts, with the added value...
...Harry--well, let's just say again that he's not a kid any more. And as always, there are glorious glimpses of the wider wizarding world. When Harry visits Mr. Weasley's offices at the Ministry of Magic, he's treated to the greatest elevator ride since Willy Wonka, an adventure he shares with a fire-breathing chicken and a flock of bewitched purple paper airplanes, official Ministry memos en route to their recipients. "Level three, Department of Magical Accidents and Catastrophes...
...declared, "Bush does not even come close to having the qualities that I have always attributed to Uncle Sam: honesty, integrity and concern for all Americans." And a 9-year-old Kentucky girl saw an unusual resemblance: "The picture looks amazingly like the actor Gene Wilder in Willy Wonka & the Chocolate Factory...