Word: wonka
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Nestle does an especially good job of marketing to kids, particularly those from 8 to 12--the so-called tween group. Tweens enjoy such venerable tongue busters as SweeTarts and Laffy Taffy as well as such newer offerings as the Wonka candy line or the souped-up SweeTarts Shockers. The Shockers are ultrasour SweeTarts in a chewy fruit base that may be unpalatable to parents but are catnip to their kids. Young consumers also like it if candies have what manufacturers call play value. SweeTarts Gummy Bugs offer all the flavor punch of ordinary SweeTarts, with the added value...
...Harry--well, let's just say again that he's not a kid any more. And as always, there are glorious glimpses of the wider wizarding world. When Harry visits Mr. Weasley's offices at the Ministry of Magic, he's treated to the greatest elevator ride since Willy Wonka, an adventure he shares with a fire-breathing chicken and a flock of bewitched purple paper airplanes, official Ministry memos en route to their recipients. "Level three, Department of Magical Accidents and Catastrophes...
...declared, "Bush does not even come close to having the qualities that I have always attributed to Uncle Sam: honesty, integrity and concern for all Americans." And a 9-year-old Kentucky girl saw an unusual resemblance: "The picture looks amazingly like the actor Gene Wilder in Willy Wonka & the Chocolate Factory...
...don’t remember what kind of overwhelming assignments we were dealt in fourth grade that necessitated such an appliance, but I do recall my classmates’ creations—elaborate boxes wrapped in shiny tinfoil, dotted with pretend buttons and adorned with assorted levers. These Willy-Wonka-esque machines did your homework for you—or destroyed it all together. None of my friends, however, shared my slightly weird, slightly mundane peeve: failing to receive letters from my many pen pals with adequate frequency. My invention consisted of a cardboard replica of my family?...
Twelve years ago, my entrance into the world of music seemed innocent enough. Mr. Erickson, the Willy Wonka-esque town music teacher, came to my elementary school to present the myriad of possible musical instruments to play to an audience of rapt third graders. “Play an instrument because you like the way it sounds, not because your grandma has a violin in the attic,” he told us, and, since already I loved the wolf’s theme in Prokofiev’s “Peter and the Wolf...