Word: wood
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Dates: during 1960-1969
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...Yankee ingenuity triumphed again? Has Evelyn Wood produced this decade's answer to Marshall McCuhan and changed reading from a linear to a multiple process? Or is Reading Dynamics just another patent medicine come upon the scene to cure ills that can never be cured...
...Reading Dynamics develops as Mrs. Wood and her partisans contend, someday soon Bob Richards will appear on the television screen grinning healthfully and advising earnest young Americans to buy "Wheaties, Breakfast of Speed Readers"; and parents will be consoling their disgruntled children with "Don't worry son, you can't speed read...
Such translocutions certainly will never occur if the country's reading "Establishment" has anything to do with it. Composed of reading scholars strategically based in colleges around the country, this fortress of academia has refused to give sanction to the Wood method. Most of these experts have devoted their lives to problems of reading efficiency, not reading speed. The conventional wisdom has proved, scientifically, that it is humanly impossible to read more than 900 words per minute...
Professional reputations are at stake. One highly-regarded reading authority accused Evelyn Wood of being a "speed merchant." In 1962, George D. Spache, director of the reading laboratory and clinic at the University of Florida, wrote: "Furthermore, if anyone offers to teach you or your pupils to read at speeds in thousands of words per minute..., the kindest thing you can say to him is that he is completely ignorant of the nature of the act of reading...
Reading Dynamics is no better welcomed in the world of business, where more than 30 reading machine companies are selling their wares. These vested interests have a lot to lose. If Evelyn Wood is right, their machines are obsolete...