Word: woode
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Dates: during 1960-1969
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...decor of the Boston office of the Evelyn Wood Institute of Reading Dynamics is a testimonial to success. Subdued colors. Thick carpets. Soft lighting. Pretty secretaries...
...Reading Dynamics operation, which has justly been called the greatest advertising campaign since the comeback of Hertz, was not always based on the pure money ethic. In fact, Evelyn Wood is a deeply religious person and she considered her first attempts at commercialization in 1960 more in terms of a religious crusade: "Why have I dared to believe that reading down the page, at speeds held by many experts to be impossible, can be done? Perhaps it is because my deep religious convictions teach me that 'a man is saved no faster than he gains knowledge;' that...
Relating the Reading Dynamics techniques to the research statistics endorsed by reading authorities is a dangerous game because the latter do not admit that the Evelyn Wood Technique is reading. Briefly, assuming three fixations for every three lines on a page of 30 lines, total fixation time is 7.5 seconds per page. At ten words a line, the rate for step three would compute as 2400 words per minute...
...success at Delaware converted one fort of academia, increased the stature of Mrs. Wood as a reading instructor, and added legitimacy to the concept of Reading Dynamics. But it had little effect on the majority of reading scholars. Some, however, recognized a real potential at least for some scholars. One nationally-known scholar formerly of the traditional school of reading recently remarked, "I have a growing suspicion that this is a different way of reading. It is devolving a capacity to use multiple as well as sequential channel functions. It is a creative process, something like the dream process, rather...
Concerning the validity of the Wood method, the only explanation of the increased speed is the greatly increased area of visual perception during fixation. On this point the traditionalists do not have to invent new tests. They can waive the results of scientific research which have proved the retina can bring only one inch of a printed line into clear focus...