Word: woode
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...building an energy-efficient building but I'm still producing a lot of waste,'" says Singh. He discovered that the garbage-including perfectly good plywood-was being incinerated, dumped in landfills or left by the roadside. Spurred into action, he started making furniture from the unwanted wood and sneaking it into office buildings he'd designed. Clients approved, and as more people began inquiring about the pieces, Singh and business partner Veeranuch Tanchookiat set up Osisu (the word is from the Finnish sisu, meaning "to have guts...
...sponsorship push. Two of them, the NFL and the NBA, were in sports where Nike was well established, but the other three represented worlds where Nike was all but unknown: the Brazilian soccer team, the New Zealand All Blacks rugby team and a teenage golfing phenom named Tiger Woods. Wall Street was waiting to see what Nike would do to follow up Michael Jordan and the enormously successful Air Jordan line of footwear. When the company announced that it had signed a multiyear, multimillion-dollar deal with Woods, the reaction was swift--Nike stock fell 5%. Says Bob Wood...
...Foot Locker, while golf products were sold in pro shops and specialty retailers that did nowhere near the volume of business that Nike was used to handling. "The only way to run golf successfully was to run it totally separate from the rest of the company," Nike's Wood says...
Still, one golf ball does not a golf-gear maker make, so in 2001 Wood hired Tom Stites, a soft-spoken, well-respected club designer. On a wall in Stites' small office at the Research and Development Facility in Fort Worth, Texas, the message "Innovate or Die" headlines the whiteboard that serves as Stites' cocktail napkin of ideas. "I keep my blinds closed," he says with a smile, to keep that valuable piece of wall decoration away from prying eyes. Stites learned his craft from tour-champion Ben Hogan, and when he joined Nike, he arrived armed with...
...usually the case on the Mainstage, the technical elements of “Lucie Cabrol” are lovely. The lighting, designed by Joshua Randall, casts much of the play in a dimly-lit zone, with some nice effects (the red light spilling from a wood stove, for example) that occasionally verge into gimmickry (the coffin-shaped spotlight that Lucie lies in, for example...