Word: woodenness
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Before he turned 13, Cuban Jazz musician Israel (Cachao) López was playing professionally--though he had to stand on a wooden crate to reach the neck of his bass. In 1937 he and his brother Orestes composed a tune called El Danzón Mambo, which later rocketed to popularity simply as the mambo when the pace was slowed for dancing. His freestyle jam sessions paved the way for groups like the Buena Vista Social Club, with whom his nephew now plays bass. Throughout his career, López was revered by fellow musicians, but he was launched to international fame...
...schultz was working in his native New York City for a housewares company when he first traveled to Seattle and stepped inside Starbucks--a narrow store with a worn wooden counter and bins of coffee beans--which sat across the street from Seattle's waterfront Pike Place Market. The aroma and romance captured his imagination, as the well-told story goes, and after a year of begging for a job, he was hired to do marketing. Two years later, a trip to Milan led to more inspiration. He returned to Seattle convinced that Starbucks should start opening espresso bars...
...past is key to future success. Remembering who you are is the first step to becoming who you should be. Sometimes in the morning, he goes down to the original Starbucks at Pike Place. Before the store opens, Schultz lets himself in. He puts his hands on the wooden counter and thinks about how he felt at the beginning, what it was he was trying to do. Over the past few months, Schultz has also taken to passing around a memo he wrote in 1986. The letterhead says Il Giornale--Starbucks would come later--but the vision was the same...
...court yard of the small house made of straw-and-clay bricks, 60-year-old Aurica Draghici washes her laundry in a wooden tub. She doesn't seem surprised by the arrival of visitors. "I was expecting a package from Spain," she explains...
Ichiro's reverence for the bat came to him during a 1992 visit to the wise man of batmaking, 64-year-old Isokazu Kubota, master craftsman for equipment manufacturer Mizuno Technics Corp. Over the past 49 years, Kubota has made custom-designed wooden bats for more than 1,500 professional players, including Pete Rose and Hideki Matsui...