Word: woodgrain
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Dates: during 1973-1973
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...construction program to boost output of its Pintos, Comets and Mavericks. Chrysler is also expanding production facilities for its Valiant and Dart compacts. To fatten the relatively slender profits from smaller cars, manufacturers are loading the 1974 compacts with all kinds of optional items, such as luxurious vinyl and woodgrain interiors and air conditioners...
Buyers are adding many expensive options that can almost double the price of a $2,200 subcompact. The extras include "deluxe" gas caps, fake woodgrain treatments for station wagons, air conditioning and more powerful (and gas-thirsty) engines. For $300, Custom-glass, Inc., of Costa Mesa, Calif., will even convert a Ford Pinto into a "Mini Mark IV" Continental by revamping its rear end and giving it a nose bob. Why go to all that bother to doll up a compact with all the frills? Detroit's backseat psychologists have this explanation: the U.S. consumer figures that buying...
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