Word: woodses
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Dates: during 2000-2009
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The quicker this can be done, the better. Woods is uniquely ill suited to being the center of a tabloid whirlwind. He's excruciatingly private, he plays in a conservative, country-club sport, and he and his team have cultivated a personal brand that represents control, discipline and a hair...
"What Tiger and his advisers have managed to do so far is make this a much bigger story," says Michael Sitrick, CEO of the crisis-management firm Sitrick & Co. "There's this mind-set that if you hunker down and take the 'high road,' it will go away." The publicist...
But Woods is equally ill suited to the kind of kimono-opening demanded by this approach. He has always been prickly with the press about his personal life. So his statements have trickled out piecemeal - the worst way. "I don't see him going Oprah," says Kevin Sullivan, a former...
Woods may not have much choice since his alleged mistresses are reported to have text messages from him and to be willing to share them (at a price, presumably). Also, given the public nature of golf, with the crowds and press able to get close to the players on the...
Click to hear an alleged voice mail from Tiger Woods to a woman who is reported to be one of his mistresses.