Word: woodses
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As for whether he'll become the Tiger Woods of the sport, it's too early to know whether he can live up to those standards. But for now, his fans are bullish. Damon Hill was the last British driver to take the world crown. And it's Hamilton, Hill...
'They say a giant has to fall at some point.' ZACH JOHNSON, who won his first major golfing title by beating world No. 1 Tiger Woods at the 2007 Augusta National Masters Tournament
In 1996 a group of Nike marketing executives gathered in a fourth-floor conference room on the company's Beaverton, Ore., campus and looked into the future. On the whiteboard were the names of five possibilities for the company's next big sponsorship push. Two of them, the NFL and...
Investors had good reason to be skeptical. Golf is a notoriously hermetic industry, dominated by a handful of top clubmakers with the advantage of years of tradition and a loyal customer base. Nike signed Tiger Woods before it had so much as a golf ball to put into his hands...
Even more surprising, Nike's all-out effort has produced some genuine innovation--including the Sumo2, which capitalizes on something called the moment of inertia; the geometric shape minimizes the twisting of the club head during an off-center ball strike, translating into a straighter, longer stroke off the tee...