Word: woodses
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A second reason ratings might not totally tank: fans will want to know what a tour without Tiger feels like. When Woods was hurt, people wouldn't watch, because they knew he'd be back eventually. What was the point? Now, what if he never comes back? That's the...
Under the much safer assumption that Woods does return, there's a more realistic question: What if he's not as good? It shouldn't be a shock if this whole ordeal saps Tiger's focus and mental acuity. What if he starts losing and our interest fades because, well...
So golf fans need to find a backup plan. Woods attracted many fans to the sport. Will they be content to totally abandon the game just because he's not on the fairway? Is it beyond the realm of possibility that these same Tiger fans, who have grown to appreciate...
The same goes for Tiger's sponsors. We've already seen cracks in the corporate armor. No Woods ads have run since shortly after the scandal broke. Pepsi dropped Tiger's Gatorade drink. Even though the company insists those plans were long in the works, the move doesn't reflect...
According to a survey from the Argyle Executive Forum made public Friday, Dec. 12, 76% of marketers are saying they would cancel, reduce or suspend their business relationship with Woods if he were currently their celebrity endorser. After news of Tiger's intentions broke, AT&T, the golfer's bag...