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But the following afternoon, during NBC's telecast of the Chevron World Challenge, a golf tournament that raises money for Woods' foundation, it was: Tiger who? At the top of the program, NBC anchor Dan Hicks read a statement from Woods, who skipped the tournament, officially because of injuries sustained...

Author: /time Magazine | Title: Tiger Gets Mulligan from the TV Networks | 12/10/2009 | See Source »

As the scandal over Tiger Woods' alleged multiple affairs keeps expanding, NBC's experience that afternoon underscores the tricky lie in which the networks that broadcast golf now find themselves. No single athlete has the power to propel, or derail, his sport more than Woods. He's the meal ticket...

Author: /time Magazine | Title: Tiger Gets Mulligan from the TV Networks | 12/10/2009 | See Source »

Granted, no one has ever mistaken sports programming for 60 Minutes. But sportscasters still owe us an honest minute or two to dissect the golf story of the year, if not the decade. Especially when the story is exploding, and you are stuck with the somewhat sad irony of the...

Author: /time Magazine | Title: Tiger Gets Mulligan from the TV Networks | 12/10/2009 | See Source »

The Golf Channel, whose very existence can be credited to Woods, is similarly skirting the issue. "We had news reporters all over the place on Friday [Nov. 27, the day when Woods' car accident went public] and Saturday and Sunday and Monday," says Tom Stathakes, programming chief for the Golf...

Author: /time Magazine | Title: Tiger Gets Mulligan from the TV Networks | 12/10/2009 | See Source »

But as the number of Woods' alleged paramours reaches double digits, doesn't this potentially reckless behavior become news? Can you ignore the sensational story rocking your game with a straight face? Woods' sponsors aren't completely looking the other way. According to Nielsen Co., no Woods ads have aired...

Author: /time Magazine | Title: Tiger Gets Mulligan from the TV Networks | 12/10/2009 | See Source »

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