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Tiger Woods really needs his wife. And his A game. That's the opinion of experts in the art of getting people through media crises like the one the golf champ faces after his single-car crash led to a multiwoman pileup of infidelity allegations. If Woods can persuade his...

Author: /time Magazine | Title: How Tiger Woods Can Survive the Scandal | 12/3/2009 | See Source »

The quicker this can be done, the better. Woods is uniquely ill suited to being the center of a tabloid whirlwind. He's excruciatingly private, he plays in a conservative, country-club sport, and he and his team have cultivated a personal brand that represents control, discipline and a hair...

Author: /time Magazine | Title: How Tiger Woods Can Survive the Scandal | 12/3/2009 | See Source »

"What Tiger and his advisers have managed to do so far is make this a much bigger story," says Michael Sitrick, CEO of the crisis-management firm Sitrick & Co. "There's this mind-set that if you hunker down and take the 'high road,' it will go away." The publicist...

Author: /time Magazine | Title: How Tiger Woods Can Survive the Scandal | 12/3/2009 | See Source »

But Woods is equally ill suited to the kind of kimono-opening demanded by this approach. He has always been prickly with the press about his personal life. So his statements have trickled out piecemeal - the worst way. "I don't see him going Oprah," says Kevin Sullivan, a former...

Author: /time Magazine | Title: How Tiger Woods Can Survive the Scandal | 12/3/2009 | See Source »

Woods may not have much choice since his alleged mistresses are reported to have text messages from him and to be willing to share them (at a price, presumably). Also, given the public nature of golf, with the crowds and press able to get close to the players on the...

Author: /time Magazine | Title: How Tiger Woods Can Survive the Scandal | 12/3/2009 | See Source »

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