Word: wooing
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...reports of the new rice sounded like an invitation to a feast. It was tough and fast-growing, able to root almost anywhere and twice as bountiful as ordinary strains. Crossbred from a common tropical rice called peta (meaning seed) and an ancient Chinese variety known as dee-geo-woo-gen (brown-tipped, sharp-legged thing), IR8, as scientists tagged the hybrid, was promptly-and prematurely-labeled a miracle...
Translators of poetry are the John Aldens of literature. They may woo the reader in another's name but, ultimately, they must speak for themselves-with translations that stand up in their own right as good poetry. "A translation must live," wrote Edward FitzGerald, "with a transfusion of one's own worse life if he can't retain the original's better. Better a live sparrow than a stuffed eagle...
Cupcakes in Hot Pink. For all their financial pinch, the carriers are still revving up frills and frippery to woo customers. Pacific Airlines not long ago put its stewardesses in "hot pink" uniforms and advertised them delectably as "cupcakes." Staid Northwest Airlines added a mink collar to its stewardess attire last month-and lifted hemlines just above the knee. To whip up interest in its South American routes, Braniff has just introduced such gourmet dishes as Cebiche Peruano de Pescado (raw fish steeped in lemon juice) and Arroz con Pato Chifa (marinated duckling in soy sauce with date, rice...
Ahmanson built Home into a powerhouse by nimble footwork and by devising new tricks to woo business. Before the rest of the industry awoke to the advantages of big-scale operation, he snapped up 18 other associations to form, almost overnight, the first major S. & L. chain. By offering to split profits with cash-shy builders, he soon grabbed a commanding share of the Southern California home-loan market...
...Fragile Flirtation. As NATO heads towards its 20th anniversary, its biggest danger, ironically, comes from the current European détente. The new state of East-West relations, says U.S. NATO Ambassador Harlan Cleveland, is still a "fragile flirtation, with the West pitching most of the woo." But NATO nations are acting as if the cold war were over and could never be renewed. They are losing, says Belgium's Paul-Henri Spaak, NATO's Secretary-General from 1957-1961, "the cement of fear that bound them together." They tend to squabble over everything from their respective troop...