Word: wooings
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Tossing thongs in guys' dryers is just one of the bold marketing stunts Axe is using to woo 18- to 24-year-olds. And guys like Vladi are responding. Three years ago, most teenage boys had no idea they needed body spray--a combination of deodorant and light cologne often used in addition to antiperspirant--to attract girls. Now Axe has an 83% share of a $180 million market, with $150 million in annual sales...
Others were suspicious too. In December 2002, a year before the company collapsed, Joanna Speed, Merrill Lynch's food-industry analyst in London, issued a "sell" recommendation on Parmalat stock. She found the accounts incomprehensible. Yet as late as 2003, Bank of America was still trying to woo Parmalat. In June, Kenneth Lewis, the bank's then chief executive, flew to Parma to see Tanzi. Ferraris recalls that the meeting with Lewis was cordial; he encouraged Parmalat to use the bank's services. "It was a marketing call," Ferraris recalls. "Lewis was saying, we'd love to do more business...
...since each contender for a permanent seat could see its hopes scuttled by jealous neighbors. India will be opposed by Pakistan, and Japan could be thwarted by China. Italy opposes Germany's candidacy, while Argentina and Mexico oppose Brazil's. Africa's leading candidate, South Africa, will have to woo its sub-Saharan neighbors, who are uneasy about its growing hegemony in the region. South Africa will also be challenged by Nigeria, whose ambitions are backed by China, and by Egypt, which has the backing of the Arab world...
...Most important, perhaps, are efforts to attract new blood. Wong in September opened a special box at Sha Tin featuring Mandarin-speaking announcers and staff to woo the millions of mainland-Chinese tourists flooding the territory. The club employs "ambassadors" at the tracks to instruct newcomers on the betting process. Next up: Wong is considering a year-round racing schedule. "If we want to stay alive, we have to invent," he says...
...some mood lights of your own, to set the right tone at a party or perhaps to lure that special someone? Be careful – at 350 big ones a panel, the lights may end up costing you a pretty penny. And a final thought: when attempting to woo a member of the opposite sex with your swank new lights, refrain from setting them to a fast color pattern. Nothing like a migraine or a seizure to kill the mood...