Word: wool
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Dates: during 1940-1949
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...Production of cotton textiles is running at the fabulous annual rate of 12,500,000,000 yards. Reason: half of it is being used for war purposes, in many cases to take the place of much scarcer materials (wool, jute, etc.). Before the war, each U.S. citizen used about 20 lb. of cotton, each U.S. soldier needs about...
...brusque, square-jawed Bob Guthrie had already earned more headlines than many a thrice-elected Senator. He had cut civilian wool use 50%, banned rubber in corsets, girdles, etc., told U.S. housewives to stop knitting, ordered tailors to design a men's "victory suit," told U.S. citizens to stop buying blackout materials, irked the radio industry by urging a complete stoppage of production (at the very time the industry was sweating over conversion...
Clothes for your wife? All right-but with the same kind of skimping as in men's clothes; no patch pockets, no matching wool cloth hats, bags, three-piece suits; styles will have to conform to a basic "silhouette"; no more rubber for girdles, brassieres or false bosoms...
...want to knit for soldiers? Stop it; knit only if the Red Cross says so; wool yarn is precious...
...Director of Civilian Clothing Sir Thomas Barlow ordered 1,200 firms to manufacture "utility cloth" of wool and fiber. All men's suits will henceforth be single-breasted, have no trouser cuffs, no sleeve buttons. (For similar news of men's fashions in the U.S. see p. 13.) Women will wear shorter skirts -17 inches from the ground -less embroidery, no pleats...