Word: wool
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...JUST ABOUT FASHION? No, we design the fabrics too. Because Zegna is also a textile manufacturer, 95% of the fabrics are exclusive to us. We are obsessed with textiles! Everything has a modern twist. We'll take a traditional fabric like wool and treat it with that twist...
...Pressler's penny-pinching may have turned off the Gap's core customers. Sweaters that were once 100% cotton or wool, for example, showed up in stores as acrylic blends, and people noticed. Banana Republic tried to woo the same high-end consumers as J. Crew but didn't go far enough in offering luxury fabrics, like cashmere, that those shoppers wanted. In 2005, while department stores couldn't sell enough $100-plus premium jeans, the Gap skipped denim and tried to push khakis. "Pressler went too far in focusing on costs at the expense of merchandising," says Christine Chen...
...sake. The designers of these garments (weavers, needleworkers and painters) sacrifice the practical for the spectacular. These robes of many colors shimmer with feathers, beads, buttons and metallic threads. An ordinary flight jacket, when encrusted with 25,000 brass safety pins, is transformed into glittering armor. Knitted into a wool jacket, along with abstract images of the sun and its rays, are words by Walt Whitman ("Give me the splendid, silent sun/With all his beamsfull?dazzling"). A book for people who dress to thrill...
...identification with gloves and condoms, latex starts its life cycle as a substance collected from Hevea brasiliensis, better known as the rubber tree. Vivètique in Arcadia, Calif., gets the natural-latex mattress cores primarily from its supplier in Sri Lanka and finishes them with a cover of quilted wool and cotton. "More than half of the inquiries we get are from consumers who don't want synthetic fire retardants in their mattresses," says Scott Carwile, who co-owns Vivètique with his brother Steve. "More people are doing their homework...
...mats and tapa cloths would undergo a revolution with the help of needle and thread brought by missionaries. In Hawaii and Tahiti, appliqu?d quilts (kapa kuiki and tifaifai, respectively) overtook tapa in importance, while to the west sewing was incorporated into the making of fine mats, fringed now with wool rather than feathers, turning these traditional markers of weddings, births and funerals into textured tapestries of national genealogy. As Tonga's Queen Salote famously declared, "Our history is written in our mats...