Word: wool
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...after Bogner's release as a prisoner of war (he had been an SS lieutenant), Willy and Maria bought a small factory just south of Munich, started making and selling sportswear. One day a salesman arrived with a bolt of a Swiss-patented kink-nylon and wool-yarn fabric called Helanca. It stretched up, down and sideways, then sprang miraculously back into shape. Maria ordered some and set about turning it into ski pants. Still svelte, she created a minor sensation wherever she appeared in her new stretch pants. Next year the Bogners sold only 1,000 pairs...
...many a North Italian businessman takes as his personal hero that versatile Renaissance genius, Leonardo da Vinci, and like Da Vinci is not deterred from any enterprise by lack of experience. A prime example is Count Gaetano Marzotto, 67, whose family-owned Marzotto Textile is Italy's biggest wool spinner and producer of readymade clothes. Several years ago, enraged by an all-night bout with bedbugs in a Sicilian hotel, Marzotto set out to build his own hotels in Italy's remote places. Clean, simple and inexpensive, the improbably named "Jolly Hotels" were such a success that...
...Rico, where Governor Luis Mufioz Marin had given schoolchildren the day off and issued a proclamation calling on all citizens to "celebrate with joy." Lining the observation decks at San Juan airport, a flag-waving crowd of 5,000 roared as the President, followed by Jackie in a white wool coat, stepped from the plane,, "Puerto Rico," he said into the inevitable microphones, "serves as an admirable bridge between Latin America and North America. You have served to make it easier for us to understand each other." Along the ten-mile route into San Juan, 200,000 lined the streets...
...which had 40 negotiators working in relays, dickered for lower duties abroad on U.S. tobacco, foodstuffs and autos. Indian officials haggled over jute, Uruguayans over wheat and wool, Argentines over meat. The measure of GATT's success was that members have already reached agreement on most of the single items capable of being negotiated. Said one official: "It's getting very difficult to squeeze the orange any more." Prodded by the European Common Market countries, GATT was moving from piecemeal agreements toward a "linear" approach, by which nations would negotiate sweeping, across-the-board cuts on all their...
...automatic laundry, appliance makers have produced a dry-cleaning machine that operates on the same coin-in-the-slot, done-while-you-wait system as the automatic washer. The new machines can take an 8-lb. to 10-lb. load (for example: two skirts, three sweaters, a wool dress, a child's snowsuit, a woman's jacket and a man's jacket), dry-clean the works for $1.50 to $2. Average price for the same job at a standard dry cleaner's: $8.35. Twenty-three U.S. appliance makers (among them: Norge, Philco, Westinghouse, RCA-Whirlpool, Frigidaire...