Word: woolcott
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...avid knitter Margo Fogelberg, who placed an ad in the Improper Bostonian. Now under the watch of Veronica McNulty, the stitchers and bitchers praise Redline for its food and service. But McNulty says Redline’s main attraction is its convenient location next door to yarn shop Woolcott & Co. “If you forget something, you can just go and get it,” she says...
Niki Bronstein, owner of Woolcott & Co. and occasional participant, believes that Stitch and Bitch provides the ideal learning environment. “You see people who started to learn last year coming to help others,” says participant and Woolcott & Co. employee Jessica Marcus. “It’s like passing down Nana’s chocolate cake recipe,” she says...
...those interested in joining the knitting movement, Woolcott & Co.oconveniently located next to the Grilleospecializes in needle necessities. They offer hundreds of varieties of yarn, patterns, the full range of needles and anything else a beginner might need, including in-store demos and private lessons for the more ambitious. Carol Gonzalez, a Woolcott & Co. salesperson, says she senses that knitting is catching on with todayis youth. iI see a lot of kids and even a fair amount of men.i She recommends starting with a scarf that requires just a few balls of yarn and a pair of needles. From there, young...
...demeanor, as venerably core as it is, is somewhat belied by a business degree and a P&G-like devotion to building his brand. Volcom advertises in all the leading niche sports magazines, and Woolcott further infuses his brand with coreness by sponsoring--for as much as $100,000 a year--alternative-sports stars such as skateboarder Rune Glifberg and snowboarder Terje Haakonsen. As a result, Volcom commands almost universal respect throughout the bro-brah network, as Kwok calls Velcro Valley's web of business connections...
...possible to grow up and thrive. Others, such as Mossimo, show that you can grow up and screw up too. For Volcom, the business plan does not go much further than staying core--and respecting that stone. "I'm living the life that I always dreamed of living," says Woolcott. "Nobody's getting rich. Nobody owns a house. But I know that low tide is in about 45 minutes, and I'm gonna go surfing." At 10 a.m. on a Thursday, that's core...