Word: woolcott
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...about respecting the stone, about being absolutely core. The stone, according to Volcom president Richard Woolcott, 33, "represents the buzz from a good skate session or riding a 10-ft. wave at pipe. The stone represents the euphoric state of riding...
...into skateboarding." Ironic that in the pre-nose-ring generation, Nike invented core. Coreness can reach ridiculous extremes. Almost every Velcro Valley firm has erected a half-pipe skateboard ramp on its premises. "We used to have one right out in the middle of the place," says Volcom's Woolcott, "but skateboards were, like, hitting people at their desks." Bummer...
Down the street from Quiksilver, Woolcott says he is not interested in growing if it means sacrificing any portion of the life-style, which includes taking off whenever he wants on a surfing safari or snowboarding trip. "Getting bigger is totally secondary," he says. "I don't want to put pressure on what we're doing. I don't even think about getting Quiksilver big." Woolcott's office is festooned with Sex Pistols posters and Volcom's mission statement: YOUTH AGAINST THE ESTABLISHMENT...
Large is not alone in his appreciation for knitted items and the message they send. At Woolcott & Company, a knitting supply center, most purchases made by college-aged women and men are those shopping for a significant other. But you don't need a girlfriend or boyfriend to have an excuse to knit. Roommates and family members are also frequent recipients of those hats being knit in the back row of core history classes. Anna C. Lewis '99 knits for her family and roommates...
Like all hobbies, knitting has a price. For Lewis, the price is over $100 a year. At Woolcott, a ball of yarn can range from $3 to $30 and beyond. Still, the rewards of knitting are vast. Malsberger and Lewis have both taught their roommates and friends to knit and according to Malsberger, knitting makes her a better friend. "Sometimes it helps me give good advice. You know: knitting, feeling maternal," she jokes. The friends and loved ones of knitters reap benefits as well: good advice, well-knit socks and all the uni-suits their hearts desire...