Word: woole
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Dates: during 1950-1959
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Campbell worked on a paper in the wool port town of East London until 1944. A book he wrote on South African war problems (Smuts and Swastika) brought him to the attention of South Africa's leading newspaper, the Johannesburg Star, which hired him as an editorial writer. In April 1950 he began working as a part-time correspondent for TIME, and in April 1951 he became a staff correspondent...
...early to tell, but there were already signs that businessmen, having cut their inventories to the bone, were beginning to end their own buying strike. One furniture maker reported new orders 36% above last year's. The hard-hit textile industry picked up to the point where raw wool prices were on the rise again, and rayon and acetate shipments were up 4½% since March. The wholesale-price average of all commodities turned up 0.1% for the week, indicating a stiffer demand for raw materials. Moreover, construction, long a mainstay of the boom, was still running 5% ahead...
...high because Dacron fabric still costs a lot more than worsteds.) But Witty predicted it would sell 16,000 such suits in 1952 against the 2,500 available last year. (Witty Bros, plugged the fact that its Dacron slacks are washable.) Other merchants, using blends of Dacron with wool, rayon, nylon, or other less expensive yarns, offered cheaper suits (John David's at $45, Brooks Brothers at $52, Hart Schaffner & Marx at $69.50). Chicago's Lytton's store had boys' and young men's suits made of a blend of dynel, acetate and rayon, sold...
Deering, Milliken & Co., Inc., whose "Visa" is a blend of 55% Dacron and 45% wool, introduced another new fabric, "Lo-rette," made of a blend of 55% Orion and 45% wool, which it predicted would be a big seller for women's sportswear and suits when marketed next fall...
Synthetics still have a long way to go to overtake wool (annual U.S. consumption: 478 million Ibs.). But Du Pont, Union Carbide and others are building and blueprinting big new plants, which shortly will permit a tremendous expansion in production. Soon dynel will be spilling out at a rate of 26 million Ibs. a year, Dacron at 35 million Ibs., Orion at 36 million Ibs. When that time comes, the wool industry, already quaking, will have to look sharp lest it go the way of silk...