Word: woolton
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Dates: during 1940-1949
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Since Moses. Although Britons are notoriously creatures of habit who love to eat the food to which they are accustomed, however dull it may be, Lord Woolton was not destined to attain the unpopularity of Leon Henderson or Jimmy Byrnes. He had not lived at University Settlement, Liverpool, without learning how to appeal to the ordinary Englishman. He taught them to do without things they had eaten all their lives-and not mind...
...called "the greatest quartermaster since Moses" reduced the weekly diet of every bacon-loving, tea-bibbing Briton to four and two ounces respectively, his sugar to eight ounces, meat to a shilling-and-tuppence worth (about 26?), fats to eight ounces, and milk to two and a half pints.* Woolton got Britons to tighten their belts and live with the notches permanently drawn in. To the Bill and Lizzie Smiths across the length & breadth of the British Isles the name Woolton stood for honest control without favoritism, or, in his own Lancashire idiom, for "a fair do all round...
Uncle to Architect. At the peak of his popularity, in November 1943, Churchill suddenly switched Woolton to a newer, much tougher assignment-the unpalatable duty of persuading regulation-weary Britons that control must continue into their peacetime lives as well...
...postwar plans on paper, to coordinate the knotty problem of providing "food, work and homes." The first incumbent would have to be an architect in ideas-and a nonparty man, since no one knew what party would execute his program. For a soup-tasting, handshaking "kind uncle" like Woolton, this was a long leap into the unknown. Reluctantly, and only on Churchill's insistence, he accepted...
...Happiness and Prosperity." By June 1944 Woolton had produced the first governmental attempt to shoulder a major postwar responsibility: the prevention of depressions. His white paper proposing to stabilize employment was a bold assumption of government responsibility, although it did not espouse drastic economic means (TIME, June 5). Four months later, Woolton hit the headlines again, this time with his social-security plan, or, as he exuberantly dubbed it, his "prosperity and happiness program" (TIME, Oct. 9). Famed Sir William Beveridge, stepfather of the plan, gave it his blessing, even thought it an improvement on his own ''cradle...