Word: woolton
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Britain's capable Minister of Food Lord Woolton said that Britons could not expect increased rations. Reason: "We are planning an attack" and food must be "guarded for the great tasks that lie ahead." Such a statement implied that the mightiest, most hazardous invasion of all, the invasion from Britain, was approaching...
There were other things Colonel Reitz did not know. Food Minister Lord Woolton warned Britain that bread might be rationed if the public did not cooperate and eat more potatoes. Said he: "Idle nibblers of bread are nibbling at [our] very lives." A Food Ministry official estimated that the average Briton wastes three ounces daily-which means a shipload of wheat every twelve days, at a time when Allied shipping is shorter than ever...
Short rations, however, do not mean that Britain is running out of food. Actually stocks are greater now than they were two and a half years ago. But Lord Woolton, a successful department-store tycoon before he became Food Minister, knows that it might be fatal to dig into surpluses now. Said he last fortnight: "We are doing our best to keep you alive until the war is over. You will get thin but we are doing better than the Germans." (Actually most Britons are already thinner - as much as ten pounds...
...Lord Woolton has done much more than see that everybody at the national table gets a helping by making the servings small. Since the war's start nearly 1,500 communal feeding centers for the poor have been opened, 200 in London alone. Some 18,000 pig clubs are producing 3,000 tons of "backyard" bacon a year. Little heavy or bulky food is brought in from abroad. The result of these measures, plus the fact that over 4,000,000 new acres have gone into production, is that Britain is able to get along, although her ships carry...
Last week Lord Woolton (on orders from the Cabinet) went a step further. Partly to conserve more food but mainly to stop the rich going to restaurants for coupon-free meals after their rations at home are all eaten, he banned the serving of food after n p.m., limited the sale of fish, game and poultry to specified days. There was also talk that Lord Woolton would set a price ceiling of five shillings ($1) for restaurant meals...