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Since Moses. Although Britons are notoriously creatures of habit who love to eat the food to which they are accustomed, however dull it may be, Lord Woolton was not destined to attain the unpopularity of Leon Henderson or Jimmy Byrnes. He had not lived at University Settlement, Liverpool, without learning how to appeal to the ordinary Englishman. He taught them to do without things they had eaten all their lives-and not mind...

Author: /time Magazine | Title: Foreign News: Plans for Britain | 3/26/1945 | See Source »

...called "the greatest quartermaster since Moses" reduced the weekly diet of every bacon-loving, tea-bibbing Briton to four and two ounces respectively, his sugar to eight ounces, meat to a shilling-and-tuppence worth (about 26?), fats to eight ounces, and milk to two and a half pints.* Woolton got Britons to tighten their belts and live with the notches permanently drawn in. To the Bill and Lizzie Smiths across the length & breadth of the British Isles the name Woolton stood for honest control without favoritism, or, in his own Lancashire idiom, for "a fair do all round...

Author: /time Magazine | Title: Foreign News: Plans for Britain | 3/26/1945 | See Source »

Less equivocal was the opening sentence of Britain's official plan. Lord Woolton's white paper on Employment Policy. It read: "The Government accept as one of their primary aims and responsibilities the maintenance of a high and stable level of employment after the war." The paper proposed to fulfill this aim by countercyclical spending on public works and by countercyclical manipulation of social-security contributions made by workers and employers, lowering contributions required in bad times, raising them in good times...

Author: /time Magazine | Title: Business: War & Peace | 1/8/1945 | See Source »

...years, had just wiped the hustings with his by-election opponent, Farmer William Donald Clark. It was not much of a fight. White-haired Farmer Clark passed round the hat at his meetings. White-haired Sir William explained his famed social-security plan, already somewhat dated by the Conservative Woolton Plan (TIME, Oct. 9) which Sir William has endorsed. Sir William's majority...

Author: /time Magazine | Title: GREAT BRITAIN: Bev Wins | 10/30/1944 | See Source »

Died. Loreto Santarelli, 57, soft-tongued, Italian-born maître d'hôtel of London's big, swank Savoy since 1926, inventor of Britain's war-famed Woolton Pie (crusted vegetable stew with bacon rinds), confident to gourmets, statesmen, royalty; of a heart attack; in London. Released after brief internment at the beginning of the war, British Subject Santarelli guided his guests politely among steel girders to the Savoy's emergency bomb-cellar dining rooms during the blitz...

Author: /time Magazine | Title: Milestones, Oct. 23, 1944 | 10/23/1944 | See Source »

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