Word: woolworth
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...never heard of St. Nicholas, many a grown-up had forgotten it still existed. But alive it was, though senescent. Last week St. Nicholas, 66 years old, withdrew its foot from the grave, took a new lease on life, and went on sale exclusively in 112 F. W. Woolworth stores as a picture magazine for elementary grade-school children...
...Nicholas passed into the hands of stocky, dynamic President Roy Walker of Educational Publishing Corp. Publisher Walker wanted it as a classroom adjunct to The Grade Teacher, trade journal for educators. Then last year Woolworth's began to look around for new magazines to replace the 5-&-10?store Tower Group, which had just sunk in a morass of financial trouble and scandal...
...successor to Tiny Tower, St. Nicholas went into Woolworth stores last week. Its price was cut from 25? to 10?. It sported a bright two-color format like Tiny Tower's. Oldtime readers of St. Nicholas would never have recognized its pages, filled with crude, bold drawings of camels and hippopotamuses and monkeys, pictures to be cut out and mounted, nursery fables in the style of Thornton Burgess...
Consumer Goods Stocks: Sears, Roebuck climbed 3%, steady-yield A. T. & T. 4%. Woolworth, with its big British and German subsidiaries likely to be war-slugged dropped 8%. Eastman Kodak dropped 7% apparently because investors connected Kodaks with beach parties, forgot Eastman's chemical and plastics business, forgot that armies use cameras...
...social service school they outnumber men two to one. Founded in 1916, the School of Social Service is now a fulltime, professional graduate school to which only holders of bachelors' degrees are admitted for the two-year course. Its campus is the eighth floor of Manhattan's Woolworth Building...