Word: woolworthmen
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Dates: during 1929-1929
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...Catherine McNelis, able president of the McNelis-Weir advertising agency (Manhattan), thought they should. She consulted Woolworth executives, told them of a plan: advertise in magazines, arrange with manufacturers of Woolworth-sold articles to advertise at the same time, the manufacturer to pay for the cost of their pages. Woolworthmen at first turned deaf ears, explained that Woolworth windows were their best advertisements. Miss McNelis persisted, reminded them that 1929 was Woolworth's 50th anniversary, suggested the advertisements be made to look like Woolworth windows. The executives warmed up. They accepted a campaign which culminated last April in 16 pages...
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