Word: woolworths
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...year ago the F. W. Woolworth Co., 5¢ & 10¢ bazaarists, were doing practically no advertising, But bobbed-haired Catherine McNelis, able president of the McNelis-Weir advertising agency (Manhattan), thought they should. She consulted Woolworth executives, told them of a plan: advertise in magazines, arrange with manufacturers of Woolworth-sold articles to advertise at the same time, the manufacturer to pay for the cost of their pages. Woolworthmen at first turned deaf ears, explained that Woolworth windows were their best advertisements. Miss McNelis persisted, reminded them that 1929 was Woolworth's 50th anniversary, suggested the advertisements be made to look...
Goldman Sachs. Simplest measure of a successful banking house is the success of the issues it has backed. Many are the winners that Goldman Sachs has sponsored. It brought out a Lambert Pharmacal issue at 41¾, Woolworth at 55, May Dept. Stores at 50, Continental Can at 52½, S. H. Kress at 60, Sears Roebuck at 50, United Biscuit at 28. Special pride is taken in National Dairy Products, issued three years ago at 33. The stock has paid a 33⅓-stock dividend, followed by a 100% stock dividend, is now selling...
...minute. There are 28,104 elevators in Manhattan. Chances are 218,000,000 to 1 that an elevator-passenger will be alive at the end of a trip. Buildings with most elevators are: Equitable, 59; New York Life, 38; New York Central and Graybar, 37 each. Tall Woolworth has only 30. Manhattan had 105 elevator accidents last year. Many of these involved not elevators but careless persons falling down the shafts...
...Woolworth Building (New York...
...Woolworth Building (New York...