Word: woos
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Dates: during 1960-1969
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...that industry is arriving, the islands seem less paradisaical. But then, there has always been a little trouble in paradise. Because almost everything has to be imported from the U.S. mainland, living costs are expensive-except for goodies that are brought in to the islands' free port to woo the tourists. Says one newly arrived businessman: "Only the luxuries are cheap. If you could live on liquor, cigarettes and perfume, you'd have it made in the Virgins...
...business taxes are trimmed or eliminated in Berlin, while depreciation write-offs up to 75% in the first year are permitted on new equipment. West Germans who lend money for industry or housing there can knock 10% to 20% of the amount directly off their income taxes. And to woo younger settlers, Berlin offers a unique family bonus: at marriage every couple gets a $750, 15-year loan that is reduced by 25% with the birth of each child...
...Tees. This raffish end product of Britain's welfare state was born in the mind of a onetime butcher's helper who strayed into the graphic arts quite by chance. Britain's largest daily, the London Daily Mirror (circ. 4,631,000), wanted to woo Northern English readers with a new comic strip set in that grimy part of the island, and Freelance Artist Reginald Smythe just happened to be available for the job. Smythe had grown up in the north of England, in an industrial blight called Hartlepool, hard by the River Tees; although...
...self-assured David Mackenzie Ogilvy, the road to quick success on Madison Avenue was paved with good inventions. As chief of Ogilvy, Benson & Mather, which he founded 15 years ago, he has used polished presentations to woo and win blue-chip clients such as Shell Oil, General Foods, and Sears, Roebuck, and he has turned out sophisticated campaigns spotlighting the man in the Hathaway shirt and the Rolls-Royce, where "At Sixty Miles an Hour the Loudest Noise Comes from the Electric Clock." He was always ready to give an interviewer a phrase that would catch headlines, and to send...
Many a studious observer has seen for himself that male insects use special tricks to woo reluctant females. Crickets and grasshoppers are musically inclined; butterflies lean to perfumes; mayflies spice up their seductions with dancing...