Word: woos
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Dates: during 1980-1989
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...24th); a quartet of red-meat adventure shows, from The A-Team (6th) and Riptide (12th) to Miami Vice (33rd, with a bullet); and three Emmy-laden hours from Tinker's old production company, MTM Enterprises. Hill Street Blues (31st), St. Elsewhere (52nd) and Remington Steele (21st) may not woo the Nielsen families, but they wow the yup-scale viewers every advertiser covets. They have helped establish NBC's reputation as a Bloomingdale's among networks, the class act of mass-market...
...Sung Woo Choi, 6, is working at it. "There is just one fish," he reads aloud from his school workbook. "There are three birds." The lower lip is bitten. The forehead wrinkles. With great deliberation he draws a circle around the three birds. At Sung's school, P.S. 89 in Elmhurst, English is not the native tongue of fully half the 1,500 students. All told, they speak 38 different languages. Throughout the New York public school system, there are 113,000 such children, most of them helped along by 2,100 bilingual teachers. But P.S. 89 is singular. There...
Today their descendants worry about not getting enough of it. The business lunch, for example, was once a two-plus martini milieu in which to cut a deal or woo a client. Now trust is more often won by a show of efficiency and orders for monkfish and mineral water. Water snobbery has replaced wine snobbery as the latest noon-hour recreation. People order their eau by brand name, as they once did Scotch. The fastidious will not take it on the rocks, because ice bruises the bubbles. Only aspiring starlets drink Perrier ("designer water," sniff detractors). Evian is Hollywood...
...significant leaps in the 1970s, has slowed. One reason: the industry was late in developing softer lines. The Seagram Co. Ltd., the Montreal-based distillery giant, has become the second- largest American wine producer; it owns both Paul Masson and Taylor wines, along with some 100 other spirits. To woo the yuppie sweet tooth, many distillers are marketing unusual-flavor drinks much lower than liquor in alcohol content. Bailey's Original Irish Cream Liqueur (whiskey, chocolate and cream) and Hublein's Long Island Iced Tea (vodka, gin, tequila, rum and triple sec) are successful examples...
...time ratings champ). Such "long form" dramas, however, need out-of-the-ordinary ratings to justify their hefty production costs (a reported $32 million for Space, for example), especially since most of them do poorly in reruns. And as the minis proliferate, maxi- audiences are becoming harder to woo. "When mini-series first came in, they were a novelty," says Harvey Shephard, senior vice president of programming at CBS. "Now audiences have become more discriminating...