Word: woos
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Dates: during 1980-1989
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Saddled with a reputation for erratic performance, Continental pioneered the junk fares last February to woo business flyers. "Our first order was to restore the quality of the operation and then offer a fare structure to entice the frequent flyer back," explains Continental president Martin Shugrue. Other airlines soon followed, but reluctantly. "We never thought these fares made much economic sense," says Al Becker, spokesman for American Airlines. "We matched Continental for competitive reasons...
...best publicists know how to woo and use even the jackpot shows like Today and Good Morning America. A studio may let a show do a location report in exchange for multishow exposure when the film is released. Nowadays, the big stars expect more than at least three segments on the breakfast clubs; for a Clint Eastwood, the Today show should be renamed Yesterday, Today and Tomorrow. Says one studio publicity executive: "If you have a few Class A stars in a picture, you can play the two shows off each other until you get everything you want. On Steel...
DELAWARE Maverick Republican William Roth seems a shoo-in over Lieutenant Governor S.B. Woo...
...Vann, retired from the Army, was back in Viet Nam as a civilian "pacification officer" for the Agency for International Development. He opposed Westmoreland's attrition strategy because he believed it resulted in needless U.S. and Vietnamese casualties. The U.S., he argued, should reform the corrupt Saigon regime and woo the peasantry. Despite his role as gadfly, Vann rose through the system, ultimately becoming the top U.S. adviser for central Viet Nam and the first civilian, according to Sheehan, ever to command U.S. troops in wartime...
Such are the Amateur's Games. The issue of amateurism shadows every discussion at the current Olympics, and not just because Korean President Roh Tae Woo has dubbed this the "Era of the Ordinary Man." All the divisions - have grown increasingly blurred, moreover, as governments offer medal winners homes and lifetime incomes. Even the terms are slippery now: the word amateur has actually been excised from the official Olympic lexicon, while professionalism remains a dirty word among those who want flawless efficiency in their plans but not their hearts...