Word: woos
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Gates has gone out of his way to woo Secretary of State Hillary Clinton, so much so that they've come to seem inseparable. "Gates needs her," says Bruce Riedel, who led Obama's strategic review of Afghanistan early last year. "No one would take Gates' view on what the Democratic Party would support in Afghanistan seriously. He's not a Democrat...
...look for big gains for Ford, much less General Motors or Chrysler, despite their attempts to woo buyers with special incentive programs. This has all the makings of an Asian-only battle, and Toyota can only stand by and watch as its buyers defect to its Japanese and Korean rivals, with Honda at the head of the pack...
...past, a car would be sent to the home of a prospective buyer, who would decide by the look of it in the driveway whether to purchase it or not. So the company began investing in a larger network of dealerships, opening 18 showrooms around the country to woo potential buyers...
...Tapping these more dynamic economies won't be easy, however. The very different demands encountered in the developing world are forcing an overhaul of the way India's IT firms conduct business. Their goal for the past 30 years has been to woo clients outside India, but to transfer as much of the actual work as possible back home, where lower wages for highly skilled programmers allowed them to offer significant cost savings. With costs in other emerging economies equally low, India firms can't compete on price alone. Emerging markets also require that services be offered in languages other...
...firms also have to work extra hard to woo business from emerging-market companies still unaccustomed to the concept of outsourcing. Unlike CEOs in the U.S., executives in the developing world prefer to manage their technology in-house. The fact that Indian companies are relative unknowns in many parts of the world hasn't helped. Castelli says that one problem marketing the TCS brand name in Latin America has been that tata in Spanish means "daddy." "Nobody knew if we were talking about our father or the company owner or what," Castelli says. "It took time to explain that Tata...