Word: wor
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Dates: during 1930-1939
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First program, broadcast over MBS on a quarter-hour contributed by Manhattan's WOR on the eve of Flag Day, was designed to appeal to Americans of Italian ancestry. Main speakers: two Italian urchins from Greenwich Village (one planned to exercise his U. S. freedom of initiative to become a prizefighter) and Italian-born New York City Treasurer Commendatore Almerindo Portfolio, who rose from a $2-a-week messenger to the presidency of the Bank of Sicily and the head of a cloak & suit concern (which in 1924 he gave to six employes). Commendatore Portfolio's talk...
...experiment: When Governor Herbert Lehman spoke from Albany over Station WOR (Newark), Announcer Richard Brooks stood by, slipped murmured interpolations into the microphone. As though the Governor were talking some foreign language the listeners could not understand. Announcer Brooks used intervals of applause to repeat and interpret sections of the speech. Not only did he report a sip of water the speaker took, but he also declared repeatedly that his candidate had scored heavily on Republican Opponent Thomas E. Dewey. Listeners capable of understanding the speech without translation protested. Others kicked about the announcer's editorializing. The Brooks murmuring...
...radio had had several unsuccessful efforts to build a fourth national chain to compete with NBC's Red and Blue, CBS, when in 1934 an advertiser who wanted to reach New York and Chicago listeners, but did not want to pay the cost of network broadcasting, approached stations WOR (Newark) and WGN (Chicago) to make a deal. The sponsor wanted to put on a show to be aired over the two stations. The show originated in Newark and he proposed to pay each station its standard time rate, but asked the stations to pay the wire charges for carrying...
...network its president, Wilbert E. Macfarlane. Thirty years a newspaperman, President Macfarlane is a rugged individualist of broadcasting. As advertising manager of the Tribune in 1927, he became WGN's executive head, refused to let networks dominate his station's policies. The other original partner station, WOR, gave MBS its board chairman, Alfred Justin McCosker. Breezy, back-slapping Chairman McCosker is a radio veteran among network heads. He joined WOR in 1923, became the station's director and general manager in 1926, president in 1933. A onetime newspaperman, Chairman McCosker held his first job as office...
...with Hearst." For last week Son-With-Hearst Elliott Roosevelt made a deal to affiliate his newly formed Texas State Network of radio stations with the Mutual Broadcasting System, whose stock is 50%-owned by the anti-Roosevelt Chicago Tribune's Station WGN. Bamberger's Station WOR (Newark) owns the other half...