Word: wor
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Dates: during 1940-1949
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...phenomenon, radio had good news last week. They have devoured Superman in the comics, goggled at him in one-reel movies, have even got him on the air. But all they heard were transcribed programs. Now they can hear Superman in person on programs for which Manhattan's WOR foots the bill...
Other stations-among them, WABC and WOR, New York; KFI, KNX and KHJ, Los Angeles; and KIRO and KJR, Seattle-do better. They often blend a mixture of news, swing, classical and semi-classical recordings and transcriptions of good network sustainers. Many of the stations report rapturous letters from workers on the night shifts, but sponsors haven't come a-rushing...
Celebrities & Furs. One of the few post-midnight programs to find favor with both workers and sponsors is Moonlight Saving Time (WOR, New York, 2 to 5:30 a.m., daily), a pre-war innovation that celebrated its first birthday last week. Moonlight is slanted at night workers, with news twice an hour, transcriptions of important fight broadcasts, This Is Our Enemy and similar shows...
Brash, bumptious Henry Morgan loves nothing more than to curdle the milk of radio's sacred cows. On his 15-minute comic stint, Here's Morgan (WOR, 6:45 p.m., E.W.T., Mon. through Fri.), he worries the stuffing from many a radio shirtfront, mocks soap operas, commercials, himself, his station. Last week he went to work on Mutual in a big way. Out over WOR, Mutual's Manhattan outlet, went a startling satire-a monologue on "The Strange Disappearance of the Mutual Network." Listeners heard razor-edged remarks on Mutual's recent loss of The Lone...
Morgan could happen only to Mutual, least hidebound of the networks. Until last April, he was an on-&-off Mutual attraction. Fifteen minutes after he jabbered his jabberwacky over WOR for local sponsors, he repeated the show for the network. Theoretically, Mutual offered Here's Morgan to local sponsors, but there was only one taker-a beer distributor in Hawaii. So two months ago Morgan refused to continue the repeat broadcasts, contented himself with his sponsored WOR show...