Word: wor
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Dates: during 1950-1959
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...months, soft-spoken Record-Spinner Shepherd fired off occasional jazz salvos 4½ hours a night, seven nights a week, for Mutual's WOR (blanketing 13 states). But Shepherd's main weapon against the "day people" was a wacky, stream-of-consciousness monologue, e.g., discussing the vital role of the "Flexible Flyer sled in the U.S. cultural renaissance," the difficulties of explaining Coney Island to a scientist from Venus, the socio-anthropological facts behind wearing paper hats at parties...
Well Regimented. Last month the "smug, righteous" day people, as Shepherd calls them, closed ranks: WOR declared Shepherd "noncommercial" and sacked him, thus setting off a clangor of protest heard halfway across the land. Next day the chain gave him a week's reprieve. Then Shepherd tried a hard-sell on the first commercial product that popped into mind, Sweetheart Soap (which had never been a WOR sponsor). He was abruptly cut off the air and fired again. Announced WOR: "We cannot permit such poor judgment to continue uncontrolled." Just as abruptly, WOR ate its words. Sweetheart Soap rewarded...
Extra Hazard. In the New York metropolitan area, viewers who wanted to watch either show were faced by an additional hazard-the necessity of ungluing their small fry from the channel that featured the 1933 movie King Kong on station WOR-TV's Million Dollar Movie. Some distraught parents reported that their entranced children had watched the single-minded pursuit of Fay Wray by the colossal gorilla every single night of the five it was shown. Said a happy WOR executive: "This has been the biggest thing since Davy Crockett...
...learn a whole new set of heroes when I came south," says Ted Adams, but Jim Crow never became one of them. It is on this subject that Adams' views differ most deeply from the majority of his fellow Southern Baptists. The Wor'd Alliance is on record as saying: "Discrimination and segregation ... are ethically and morally indefensible and contrary to the Gospel of Christ." But Ted Adams knows that such ringing phrases from the leadership are largely ignored by the rank and file. Like many another Southern church leader, he is careful not to push the burdened...
...bought 30 old pictures from the Bank of America (which it had got through foreclosure), including Miracle of the Bells and Arch of Triumph. O'Neil called his programs "Million Dollar Movie," and ran what amounted to a movie house on Mutual's New York station WOR-TV, showing each film as often as three times daily. The response surprised even O'Neil; so many people tuned in on the show in the course of a week that it got a top cumulative-audience rating in the New York area...