Word: wor
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Dates: during 1950-1959
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Sloan Simpson Show (weekdays 9:05 p.m., station WOR) stars the ex-wife of New York's ex-Mayor Bill O'Dwyer. On a typical show, breathless, throaty-voiced ex-Model Sloan gave a brief review of the Walt Disney movie. The Living Desert ("Really most unusual"), interviewed two sponsors of Manhattan's Blue Cotillion Ball ("When most people think of balls they are apt to think they are selfish-but this one is for a most worthy cause"), and ended her 25-minute show with a plug for a midtown restaurant ("It's wonderful...
...noticeable slackening in the number of customers coming into the stores. One store filled its window with a big placard: "These Ads Would Have Been in the Sunday Times." Many stores took to radio and TV to sell their wares. WCBS reported 17 new ad accounts, and WOR said that "our sales department is going frantic turning down money." All stations stepped up their news broadcasts as well as ads. NBC put sandwich men on the streets carrying signs: "Ask Me for the Latest News." When asked, the sandwich men tuned in portable radios to newscasts. NBC also stepped...
...sales department is going frautie--turning money down," station WOR reported. All of the station's radio time is sold...
Help Wanted. In Johnson City, N.Y., the All Saints' Episcopal Church bulletin ran an advertisement asking for choir singers, Sunday-school teachers and "Wor shipers (300) - Fill pews at 8 and 11 ; exp. unnec., but exp. wrshprs get better results . . . Pay same for all jobs but can be collected only from treasures up in Heaven...
...food, illness, and an environment in which bawds and criminal riffraff were taken for granted. Her father died a pauper, and for several days, while her mother tried to raise money for a funeral, the body lay in their tiny, one-room-and-kitchen flat. Madeleine's mother wor ried about the effect on the child, but a worldly neighbor snapped: "Let her be! . . . Hide nothing from your little Madeleine, and if later her luck changes, she'll know something about both worlds...