Word: wor
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When television put the big whammy on radio, most radio stations took to rock 'n' roll and platter chatter to survive. Not Manhattan's WOR, which was 40 years old last week. Now more prosperous than ever, WOR has a simple and astonishing formula. On the air for 24 hours every day, it devotes 20 hours and 30 minutes of that time to talk. Some good, some bad, some indifferent. But talk...
...socials. Almost singlevoicedly, Gambling comes as close as anyone can to transforming New York Radioland into a single, small town community. He plays occasional records by genteel orchestras and hearty sing-along groups. When his show goes off the air at 9 a.m., there is no more music on WOR for the next seven hours...
...WOR takes its listeners to a "house on East 68th Street in little old New York," where Dorothy ("Sweetie") Kilgallen and Spouse Richard ("Darling") Kollmar fill the air with papier-máché sophistication, some slightly dated hep talk (Dottie still peppers her sentences with words like cat, bug and dig), and some vicious meows. Dorothy also has an inclination to be hilariously wrong. With authority and certitude, she misplaces geographical landmarks, mispronounces French words, and misnames the heroes of history. WOR listeners tune her in with something of the same impulse that makes crowds gather at a fatal...
Died. Alfred Justin McCosker, 72, cofounder and onetime (1934-47) board chairman of the Mutual Broadcasting System, a director in radio's early days (of Newark station WOR) who introduced bedtime stories, setting-up exercises, Hollywood gossip-coaxed Charlie Chaplin to his first radio performance; of a heart attack; in Miami...
...keeping advertisers in their place between such long stretches of lush instrumentals, WPAT's President Dickens J. Wright, 44, has wooed so many listeners that he has drawn both advertisers and imitators. Newark's WAAT will start similar programming this week; New York's WOR shows the influence in a daily show, and last week Wright considered suing a California station for taking over WPAT's evening program title, Gaslight Revue, without permission. But he also encourages imitation. Says Wright: "We are in contact with 30 stations in the U.S. and Canada who are interested...