Word: wor
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...sales department is going frautie--turning money down," station WOR reported. All of the station's radio time is sold...
Help Wanted. In Johnson City, N.Y., the All Saints' Episcopal Church bulletin ran an advertisement asking for choir singers, Sunday-school teachers and "Wor shipers (300) - Fill pews at 8 and 11 ; exp. unnec., but exp. wrshprs get better results . . . Pay same for all jobs but can be collected only from treasures up in Heaven...
...food, illness, and an environment in which bawds and criminal riffraff were taken for granted. Her father died a pauper, and for several days, while her mother tried to raise money for a funeral, the body lay in their tiny, one-room-and-kitchen flat. Madeleine's mother wor ried about the effect on the child, but a worldly neighbor snapped: "Let her be! . . . Hide nothing from your little Madeleine, and if later her luck changes, she'll know something about both worlds...
...their dividends from 50? to 40? a share, the stockholders turned on Straus. Macy's sales had slipped 5-5% in the year just ended; earnings had tumbled from $2.51 a share to only 98?. Except for the $2,800,000 realized on the sale of station WOR, Macy's profits would have hit their lowest point since 1942. Jack Straus said that Macy's showing was caused by unusual circumstances: 1) losses during the Macy-Gimbels price war last year, 2) the high cost of installing TV sets, and 3) big inventories held in expectation...
...only imponderable was: Would televiewers like it? Last week WOR-TV announced the result of a research test by Pulse: Broadway TV Theater, in its first week on the air, drew a rating of 32.3, higher than that of any other New York TV dramatic show...