Word: wor
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...Wor. Academy at Wor...
...keep going. Its total operating expenses foot up to some $700,000. Its headquarters, on the edge of Manhattan's garment district, consist of a bleakly furnished floor in a dreary building which also houses its major Eastern outlet, WOR...
Unlike its competitors MBS started through necessity. Back in 1934 Gordon Baking Co., which was sponsoring the Lone Ranger out of Detroit, wanted to hit the New York and Chicago markets, with no stops at aerial way stations. Neither NBC nor CBS could render the spot coverage. But WOR, then of Newark, and WGN of Chicago agreed to provide a dual hookup. The Gordon method of radio advertising appealed to many another sponsor...
...attracted WLW in Cincinnati, went on to add John Shepard Ill's Colonial network and the Don Lee network on the West Coast to its chain. Big recommendation for Mutual with advertisers was the fact that it insisted only on the purchase of its three big units, WOR, WGN, WLW, with other units to be added at pleasure. Not until June 1936 did it reach a coast-to-coast status. That occurred when CBS offered to buy the Don Lee network, which turned to cooperative Mutual instead...
Sportscaster Walter Lanier ("Red") Barber, official announcer over Mutual's WOR of all games of the Brooklyn ("Them Bums") Dodgers (see p. 46), served as commentator with the New York Philharmonic-Symphony this week. He broadcast from the Lewisohn Stadium (where the Philharmonic played) Composer Robert Russell Bennett's Symphony in D for the Dodgers (TIME, May 26). In the Fourth Movement, "The Giants Come to Town," Red Barber chanted, against a rising crescendo...