Word: wor
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...Manhattan's WGBS (now WINS), where he did everything from conducting Biblical readings to reporting prize fights. One of the ideas he cooked up for WGBS was a program known as Law for the Layman. When the station was sold in 1928, he transferred his show to WOR, decided to transform it into a forum after listening to Congressman Celler of New York and Mrs. Ella Boole of the W. C. T. U. discuss the legal angles of Prohibition...
Newark, N. J.'s Station WOR hired him for a series of Sunday-night half-hours (Mutual network) of purest Bach, Mozart, Beethoven, with an orchestra conducted by WOR's Music Director Alfred Wallenstein. Never before, thought Director Wallenstein, had a single station presented a series of such high calibre...
...with Norman Thomas in the pages of The Nation, Heatter so fascinated Radioman Donald Flamm with his ideas that he was eventually signed up as a WMCA news commentator at $35 a week, later moved on to MBS. Today he takes in some $130,000 a year from the WOR Artists Bureau which handles...
Among the half-dozen U. S. stations which Variety dubbed tops, two (WOR and WNEW) were in Manhattan; one each in Cleveland (WGAR); Atlanta (WSB); Beckley, W. Va. (WJLS); McComb, Miss. (WSKB). None was in Chicago, which Variety rated the worst town for show management...
Startling to many a sponsor were Miss McBride's broadcasts for WOR. Tooling along at a great verbal clip for 45 minutes, she frequently forgot which products she had plugged, usually wound up her show by asking her announcer if there was anything she'd overlooked. When sponsors complained about her methods, she told her listeners all about it, brought a deluge of letters to support her. Eager to prevent even "one teeny white lie" from, slipping into her program, she once spent an entire Sunday touring picnic grounds to discover how picnickers enjoyed a soft drink...