Word: wor
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...most-listened-to female heart-to-hearter. Since 1934, under her own name and the pseudonym Martha Deane, she has babbled furiously about friends, featherbeds, food, life in Missouri, New York and Europe. Until a couple of months ago, she was heard over both CBS and the MBS station WOR, serving Columbia as Mary Margaret McBride, WOR as Martha Deane. In her dual role she made somewhere between $50,000 and $100,000 a year. Now she functions only for CBS, and a new Martha Deane has taken over her spot on WOR. Her five-a-week, 15-minute show...
...past few weeks such plaints have been pouring into Newark's station WOR, addressed to a program called Here's Looking at You. Originated by Pegeen Fitzgerald, erstwhile fashion director in a Manhattan department store, and Richard Willis, onetime cinema makeup man, Here's Looking at You is broadcast twice weekly from New York's World's Fair, features a 15-minute beauty and fashion analysis of studio visitors depressed by their appearance...
Originally WOR feared that the program would attract no volunteers, was soon assuaged in a homely rush. Tactful but frank, Fitzgerald & Willis let the ladies discuss their own drawbacks, are always hopeful even when confronted with a clock-stopping face. Typical guinea-pig comment: "I hate to be homely. My mother's good-looking . . . and it makes me feel like such a lummox...
...more complicated situation will occur on WOR's Meet Miss Julia in September when Helene Freeman (who plays a young matron named Sandra Wilson) intends to take a vacation. At the present time the charming Sandra is married to a loony who is being treated in a private sanatorium. In order to get Sandra off the air, her unstable spouse will be permitted to escape from the asylum. Thereupon Sandra will have to go and look...
Where Are You From? began last year when Maurice Dreicer, who was conducting a program called The Speechmaster for Brooklyn's small station WCNW, put on Dr. Smith as a guest. Lofty-browed station WQXR built a program around the young lecturer; WOR and the Mutual chain signed him up a month ago. Program time: 8:30 p.m. E. D. S. T. on Wednesdays...