Word: wor
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...monopolistic nature of chain broadcasting, Federal control of licensing and the scarcity of radio stations not tied up with N. B. C. or C. B. S., successful emergence of a rival network with coast-to-coast outlets depended largely upon co-operation of three potent Eastern and Midwestern independents-WOR, Newark; WLW, Cincinnati; WGN, Chicago-and upon securing Pacific Coast facilities...
Early in the autumn of 1934 an advertiser who did not want to pay the full cost of chain broadcasts, but wanted to reach the New York and Chicago market areas, approached officials of WOR, the Bamberger Department Store's station, asked if they could arrange for a program on both WOR and WGN, radio outlet of Colonel Robert Rutherford McCormick's Chicago Tribune. The advertiser proposed to pay only the station rate of each. This meant that the stations would have to absorb the wire charges for carrying the program between the two cities. They...
...succeed. Son of a Baltimore banker, Adolph B. Hirschmann, he studied economics at Johns Hopkins, left at 17, took up music with Peabody Institute instructors. At 20 he got a job as office boy in L. Bamberger & Co.'s department store, Newark. There he helped build radio station WOR, annotated its Philharmonic Orchestra broadcasts for three years, was appointed sales and publicity director at 23. Six years later he took the same post with Lord & Taylor's store, planned their crisp black and white advertisements, recommended more truthful copy, fewer superlatives. In 1935 Saks Fifth Avenue made...
...Avenue, big Manhattan smartshop, was Ira Arthur Hirschmann, advertising director of Lord & Taylor since 1931. Son of a Baltimore banker, he left Johns Hopkins at 17, studied music, entered the L. Bamberger & Co. department store in Newark as an office boy. There he helped build up the radio station WOR, annotated its Philharmonic Orchestra broadcasts, became publicity and sales director at 25. Now only 32, he is a close adviser of New York City's Mayor LaGuardia, who offered him a post as Commissioner of Markets. An ardent exponent of the Nazi boycott, he is one of the youngest...
...Manhattan the largest radio audience in the land has thus far been given nothing but the official five-minute releases of the Press-Radio Bureau. Last week "Herb" Moore's Transradio Press announced its biggest coup. Beginning this week potent WOR will serve Manhattan & vicinity four 15-minute news periods, supplied by Transradio, at 8 a. m., noon, 5 p. m., 11 p. m. For that exclusive privilege, Transradio expects to collect $1,500 a week. If and when WOR sells the periods to commercial sponsors, Transradio wants $5,000 a week...