Word: wor
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...have increased the number of antismoking commercials in prime time, while two broadcast station owners -Post-Newsweek and Group W-have dropped cigarette advertising altogether.* Dr. Frederickson, however, still considers that inadequate. Last December he went on the air himself in a series of five 30-minute programs on WOR-TV, a Manhattan independent, called How to Stop Smoking...
...Every thoroughbred champion wor thy of the name ought to prove him self carrying weight," says Veteran Trainer Johnny Nerud. And by that measure there has never been a horse to equal Nerud's own Dr. Fager. At New York's Aqueduct race track last week, the four-year-old bay lugged...
...Worms. Through their non-bank subsidiaries, the holding companies are at least theoretically free to spread far afield - into retailing, manufacturing, transportation or whatever else looks profitable. That possibility plainly wor ries the Federal Reserve Board. Says Chairman William McChesney Martin: "This is a real can of worms. It can affect the whole capitalistic system in the U.S. The line between banking and commerce should not be erased...
...time when most U.S. rock jockeys are screaming egomaniacs, Drake advises his stations to end the cult of nonstop talkers. Even Murray the K, the nation's best known jock, was forced out shortly after Drake's firm moved in at WOR-FM in Manhattan. Murray, noting his "plastic-voiced" successors and their less adventurous choice of records, predicted disaster for Drake. But in the eleven months since, Drake has doubled the ratings and put money-losing WOR-FM in the black...
...olds who grew up on rock 'n' roll, carefully balance their play list of new releases with selected classics of the genre (examples: the Platters' The Great Pretender, Chuck Berry's Roll Over Beethoven, the Everly Brothers' Bye Bye Love). New York's WOR-FM ("The Sound of Solid Gold") is one of six RKO General radio stations across the country on which the proportion of oldies is as high...