Word: wor
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...more ads, as individual stations have already discovered. These days the average late movie runs one minute of commercial time for every four to five minutes of films. And on the popular, easily sold shows, the ratio changes painfully. A recent showing of The Pawnbroker on Manhattan's WOR-TV was interrupted by 19 60-second commercials and 14 30-second commercials. Afterward, there was another 14 minutes of station identifications and promotion announcements. It added up, Variety noted, to a minute of bucks for every three minutes of movie...
...example, wowed them in Birmingham under the alias of Mel Kent, then moved to San Diego and on to Los Angeles as Johnny Mitchell, then to San Francisco as Brother Sebastian Stone. Last week he packed up and headed for Manhattan, where he will remain Sebastian Stone on WOR-FM for $80,000 a year...
...only the robot could overcome his commercial instincts and use his numerical advantage as WOR (New York's new FM rocker) does, by playing more new songs and hits in other areas...
...Communist prison in Hungary. She parachuted into Viet Cong territory and got back with the story and pictures she had gone after. But last week War Correspondent Dickey Chapelle's luck ran out. While covering a Marine operation near Chu Lai for the National Observer and radio station WOR, she stepped on a land mine and became the fourth war correspondent to be killed in Viet...
Puzzled Spacemen. Crandall has been doing this from 7:45 until midnight for a month. He got the job because WNBC was flopping on the bottom of the New York radio ratings barrel. Noting that RKO's WOR had long held top position by putting on talk shows around the clock, WNBC decided to do the same-with Brad Crandall doing most of the talking...