Word: word-of-mouth
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...doesn’t do well in two weeks, this entire three-year journey is over,” Lin says matter-of-factly. “We don’t have billboards or talk shows, but we do have the power of word-of-mouth, and it really depends on the viewer...
...have found a solution. Using proprietary data from their employer, research firm RoperASW, they argue that the trick is to identify the 1 American in 10 who, as the book's subtitle puts it, "...tells the other nine how to vote, where to eat and what to buy." Word-of-mouth buzz has always been a top goal of any marketing campaign, and we all know people whose opinions we value more than others'. But targeting that elusive 1 in 10 is a lot harder than describing why she's important. The authors note that Influentials share traits--they...
Dropped by his label, he built a recording studio—called the Sonic Promiseland—in his Los Angeles bedroom and recorded 36 songs, each in one take. Word-of-mouth hype, coupled with brief mention in the New York Times and support from The Roots, generated anticipation for an album release as unique as the artist himself. Turning down record deals reaching seven figures, ChesnuTT sold the first pressings of The Headphone Masterpiece on his website, with his cousin as manager...
Under Armour's passionate following, achieved largely by word-of-mouth marketing, is the envy of the industry. "It's not so much marketing pizazz as the performance of the product" that accounts for its success, says Mike May, a spokesman for the Sporting Goods Manufacturers Association International. Under Armour "was one of the most requested apparel items for Christmas gifts for all genders and ages," says Kevin O'Dell, assistant manager of Galyan's sporting goods in Gaithersburg, Md. "When Nike came out, it was all about the swoosh. Now it's Under Armour. If you watch any interview...
...addition to word-of-mouth sales, Jha’s website, www.geocities.com/sidjha, showcases a picture of the flask with the words “Don’t let the Keg Ban hold you back!” and instructions on how to purchase one of the drinking apparati...