Word: word-of-mouth
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...Shemmer already has a list of potential targets this morning, compiled from every possible source--ads, word-of-mouth from friends, industry newsletters, random searches on the Web, even advice from competitors. Creativity pays off. One analyst hunts down computer science majors at MIT to find out where graduates are headed. As we browse one start-up's Web site, Shemmer notices that its on-line customer response forms are maintained by a company he's never heard of. That company immediately goes on the list...
...this word-of-mouth publicity (or word-of-web) portends an unpredictable and irresistibly thought-provoking movie, the kind of inventive thriller over which the audiences drool. Such a movie, I disappointedly found out, The Minus...
...argument that a list of regular best sellers should exclude children's best sellers will strike most people as preposterous. But then the whole Harry Potter hubbub seems equally outlandish--the proliferating pages that fans are posting almost daily on the Web, the word-of-mouth testimonials from parents marveling that their nonreading children (even boys!) are tearing through the Potter books and begging for more, the confessions of a growing number of adults not so young that they find these young-adult books irresistible. And the arrival of Harry Potter and the Prisoner of Azkaban will only add more...
...Frosh Weekend, 60 to 70 2003-ers had heard, via word-of-mouth, of the eGroup. At PreFrosh, many of us met in person for the first time, solidifying what were slight acquaintances into strong friendships. By the end of this past summer, almost 200 incoming first-years had subscribed. Virtually everyone has heard of or knows someone in the eGroup...
...members of the Tamil community who voiced their opinions so strongly in this matter were informed by ethnic newspapers, underground publications and word-of-mouth. What about those of us who don't have access to all those sources on a regular basis? How do we sort out our opinions? Now, in Sri Lanka, the air seethes with rumors of hidden horrors--torture, rape, looting, murder. Thankfully, in our family, the worst thing that has happened is the burning of my aunt's house 15 years ago. I could tell you stories much worse and much bloodier than that...