Word: word-of-mouth
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...afternoon in late August, several mourners milling about Plot 257 were able to point to Agha-Soltan's grave (Row 41, No. 32), where there is recently turned earth, a puddle at one side and strewn plastic water bottles at the perimeter. First-time visitors can get word-of-mouth directions from opposition sympathizers who have taken the trip out here...
...dozen fan groups on Facebook and a forthcoming iPhone app, Bananagrams may be the most popular game you've never heard of. From a first order two years ago of 5,000 banana-shaped pouches filled with plastic letter tiles, the game has proved to be a word-of-mouth hit, with 2 million units expected to be sold this year...
...well as produced) were about five times their opening-weekend gross; Superbad, Forgetting Sarah Marshall and Pineapple Express made about four times their openers. People saw these movies, told their friends they were funny and made them hits. The new movie will be hard pressed to duplicate that word-of-mouth salesmanship. For most audiences, Apatow's 2-hr. 24-min. attempt to encase a James L. Brooks-style comedy-drama in an overflowing condom of penis jokes didn't work. Instead of a Terms of Endearment, it's more like Brooks' last flop movie. Yep, Spanglish. (See TIME...
...days - like, until yesterday - movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of "followers." Instant-messaging can make or break a film within 24 hours. Friday is the new weekend...
...comedies are supposed to grow their audience, not scare it away. But Brüno had the weekend contours of a gross-out horror movie: the fanboys rush in on Thursday night and Friday, severely depleting the universe of potential customers. Chalk that up to word-of-mouth, viral and virulent. "If you're tweeting," marketing consultant Gordon Paddison told Sharon Waxman of the Wrap, "and people are catching that live and they're out at drinks and were planning on seeing the movie tomorrow - that hurts...