Word: word-of-mouth
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Armini said demand for the program was considerable, fueled entirely by word-of-mouth...
Second, Oppenheim suggests that "Rawlins' inflated sense of self-importance was evident in the countless news items and word-of-mouth reports regarding the sophisticated War Room she employed..." As Lamelle's running mate, I can tell you that no "war room" existed. What we did have was neither sophisticated nor nefarious. It was a group of people who got together in Claverly Common Room once in a while to distribute posters and talk about how the campaign was going. David Wilhelm, the "professional Democratic party strategist" of which Oppenheim speaks, was a Fellow at the Institute of Politics...
...reported in the weeks before the election that the Rawlins campaign had met with a professional Democratic party strategist. A degree of organization is necessary to run a successful campaign for any office, but Rawlins' inflated sense of self-importance was evident in the countless news items and word-of-mouth reports regarding the sophisticated War Room she employed to win that glorious office in the basement of Holworthy...
CityStep members are making efforts to further publicize the ball this week by word-of-mouth, by placing "teasers" on all first-year doors and by tabling in dining halls...
Maybe it was the way her debut album jagged Little Pill gathered a small fan base in the early summer of 1995, building momentum through word-of-mouth until it rocketed to worldwide sales of 28 million. Maybe it was her media savvy--her ability to shun interviews and avoid overexposure, even though her record was promoted by Madonna-helmed Maverick Records...