Word: word-of-mouth
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Malan says he hopes "word-of-mouth among friends" will help this program to take...
Another point raised by a Response staffer is that word-of-mouth recommendations are hard to come by in the world of hotlines. Comments like, "Hey, this horrible thing happened to me and I called Response and they were incredibly helpful and supportive" don't usually come up unsolicited in everyday conversation. On the other hand, in the Woody Allen age going to therapy may be something easy to do. Then again, in the self-help, pull-yourself-up-by-your-bootstraps American culture, seeking help is never easy, talking about it even harder...
Hess warned the lists should not be compared against each other. Echoing the Modern Library, she said the lists are meant to start a discussion on this century's literary canon. "The importance of this exercise is to get word-of-mouth out on old books," she said...
Most of the publicity for this senior service was done by word-of-mouth, but the organizers sent out an e-mail to announce the program on Saturday, May 24 and a reminder message last Tuesday to seniors. Those seniors whose names had been selected, but had not participated themselves, also received a special nudging e-mail...
Kovacevich said that UAC is trying to drum up more hosts through e-mails, news group postings and simple word-of-mouth...