Word: word-of-mouth
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...what it can do. After all, the company can't put up billboards that say white people, this movie's for you! What the company has done is preview the film for free, on a double bill with its 101 Dalmatians, in an effort to generate good word-of-mouth--the most effective advertising of all. Another lure for audiences is the movie's sound track. Unfortunately for Disney, the record wasn't shipped by early November as planned and arrived in stores only last week. Still not stocked in some major chains, it debuted comparatively weakly...
Unlike the final clubs which select new members by invitation only, Sigma Chi's rush events are open and advertised by word-of-mouth...
...definitive study of how information spreads in black America, this is the first time the Internet has electrified African Americans about a subject that most whites and the national news media are only dimly aware of. The "Black Telegraph"--as some African Americans call the informal word-of-mouth network they've used to keep in touch with one another since the days of slavery--has moved into cyberspace...
This teeny little paperback, complete with a diamond ring on its cover, has become a word-of-mouth hit, selling 50,000 copies in the past month alone; 235,000 copies have been shipped to stores since its publication in early 1995. But The Rules is not just a book; it's a movement. Around the country, Rules Girls are spontaneously forming themselves into support groups. They are paying $45 a pop to attend Rules seminars and forking over $250 an hour for phone consultations with authors Ellen Fein and Sherrie Schneider--neither of whom is a credentialed anything...
...solicitation. While most seniors are asked to give whatever they can, the gift organizers appeal to a small number of wellheeled students for gifts of $250 or more. How do the organizers know who can give the big bucks? They use an incredibly reliable method known as word-of-mouth...